The fourth release in the long overdue new printings of these iconic Loomis books. This is the biggest book yet, a massive 300 pages. Loomis was one of the most successful commercial artists of his day, producing everything from magazine ads to billboards for major clients, including Coca-Cola. He also is one of the most respected teachers. His books, this included, went through multiple prints. But in 1969 they went out of print, and prices subsequently climbed, due to high demand, to to where a nice copy of this could cost you $300.
This new edition includes a wonderful color section on working with color! Even for non-artists like myself, Loomis' books are highly sought-after, because the examples he includes are just so beautifully rendered, including full-length nudes, portraits and figure studies. Intended for the artist who wishes to make illustration a career, this is a real professional course. It's broken into five parts (each with dozens of individual components): Line, Tone, Color, Telling the Story, and Creating Ideas.
Beginning logically with line, Loomis next takes up the interdependencies of tone and color and then how to use these three fundamentals to create good pictures. Next comes the idea, the emotion, the psychology behind the picture. The book ends with a stimulating discussion of experiment and study, and includes some extremely useful general advice to the young commercial artist. There are hundreds of Loomis' own drawings throughout the book.