- Full Description
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers seduced their customers throughout the 20th century to imbibe and inhale. Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie.
Brand images like these were so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
An exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
“This excellent series never fails to amuse… A wonderful selection of the kitsch and the bizarre.“— Creative Review, London
- Additional Information
Item Code 20ALH Publisher Taschen Publish Date 2017 Coming Date Apr ISBN 9783836566520 Binding Hard Cover - No Dustjacket Dimensions 9x12 # Pages 392pg Color Full Color