- Full Description
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the bizarre, revealing how manufacturers seduced their customers throughout the 20th century to imbibe and inhale. Famous artists from George Petty with his pin-up girls to Leyendecker with his handsome, richly appointed couples made it all look very cool. More than half the book looks at 1900 to 1969, to us the most interesting years.
Chapters begin the march decade by decade, beginning with 1900-1910, and ending with a double decade of 1980-1999, where photography is the dominant theme. From bathing beauties advertising Budweiser (see our scan) to cutting edge fashion statements.
Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie.
Brand images like these were so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut Vodka campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Co-compiler Steven Heller is a name we highly respect. His many books collecting fine design and imagery from the past are always first rate. These ads also beautifully chronicle the changing styles and life through the decades, with each era's automobiles, sports trends, country stores and barrooms, western themes and much more.
An exploration of a decidedly vibrant—and sometimes controversial—chapter of advertising history.
“This excellent series never fails to amuse… A wonderful selection of the kitsch and the bizarre.“— Creative Review, London
- Additional Information
Item Code 20ALH Publisher Taschen Publish Date 2018 ISBN 9783836566520 Binding Hard Cover Dimensions 9x12 # Pages 392pg Color Full Color