- Full Description
Comics and modern American advertising exploded into the public conscious at much the same time, the 1930s to the 1960s. Collected now for the first time, the comics, cartoons, and illustrations from the other career of illustrious comics creators, 43 in all. Each in their own section, including Al Capp, Mort Meskin (Sheena), Ross Andru, Sheldon Moldoff (Batman), Noel Sickles (Scorchy Smith), Stan Drake, Joe Simon, Basil Wolverton, Dik Browne (Hagar the Horrible), Clifford McBride (Napoleon), Hank Ketcham (Dennis the Menace), Daniel Clowes (Ghost World), and many more.
During the 1940s and 50s, top advertising firms discovered how popular comics were. So they used the comics medium in everything from ads in comics themselves, to ads in giant "slick" magazines like Look, Life, The Saturday Evening Post and others. And they were the favorite place for comics artists to either moonlight, or to move to, since they were far higher paying than typical comic book art.
Artists like Lou Fine, so popular for their early work, moved permanently into advertising art and here you'll find much of that very rarely seen material. But many of the works by these other artists is even more obscure. Here's a movie piece by Basil Wolverton, still a teen-ager, in 1929. Here's Noel Sickles doing poignant WWII pieces to solicit bond sales. Here famous comic characters endorse cough drops, Cream of Wheat, Mazda lamps, frozen popsicles, Pond's Beauty Aids, insurance, vegetable soup, deodorant, films, Ever-Ready Batteries.
And here are giants of comics, cartooning, and even science fiction, including Milton Caniff, E.C. Segar, Virgil Partch, Creig Flessel, Kelly Freas, Wallace Wood...fascinating work!
There's some fascinating details here in Brower's lengthy intro. For instance it's Little Dot creator Vic Herman who created Elsie the Cow for Borden's. And Reddy Kilowatt!
Green Lantern artist Martin Nodell co-created the Pillsbury Doughboy. George MacManus (Bringing Up Father) was so well-known, he did celebrity endorsements in the 1950s for Rheingold Beer. In the 1970s, DC artist Nick Cardy began doing not film posters, but specialty movie advertising art, including work on Apocalypse Now, California Suite, Movie Movie and Casey's Shadow! I've collected the work of many creators like this, and never knew of their "second careers" such as this. There's much more, more than I have room to tell you about here!
- Additional Information
Item Code COMADM Publisher Fantagraphics Publish Date 2019 ISBN 9781683963073 Binding Soft Cover Dimensions 9x11 # Pages 144pg Color Partial Color
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