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HEATH ROBINSON'S COMMERCIAL ART A Compendium of His Advertising Work

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HEATH ROBINSON'S COMMERCIAL ART A Compendium of His Advertising Work

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Closeout Price! Import from England. Highly Recommended. By Geoffrey Beare. Art by Heath Robinson. Heath Robinson (1872-1944) is fondly regarded for his mischievous comic illustrations that have been enjoyed for generations. For the first time the advertising work of this incredibly versatile artist takes center stage in this meticulously researched and lavishly illustrated book, collecting countless scarce and rare images. For a diverse range of clients, Robinson's inventiveness, humor, artistic skill and professionalism made him the obvious choice to advertise their products, which ranged from asbestos cement roofing to liquor, train travel and bread. Oversized with many color plates.

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Heath Robinson (1872-1944) is fondly regarded for his mischievous comic illustrations that have been enjoyed for generations. For the first time the advertising work of this incredibly versatile artist takes center stage in this meticulously researched and lavishly illustrated book, collecting countless scarce and rare images. For a diverse range of clients, Robinson's inventiveness, humor, artistic skill and professionalism made him the obvious choice to advertise their products, which ranged from asbestos cement roofing to liquor, train travel and bread. Oversized with many color plates.

Exploring the myriad companies which engaged Robinson's services, this book underlines the artist's significant contribution to Britain's cultural life. Including a full bibliography of Robinson's advertising clients and the work he undertook for them, this definitive account of his commercial work will be unrivaled for many years to come.

Robinson had many aspects to his career. I first came upon his work in illustrated books, such as his own creation, Bill the Minder, but also the magnificent Works of Edgar Allan Poe from 1900, recently reprinted, Kipling's Collected Verse, Shakespear's Twelfth Night, one of my personal favorites, Railway Ribaldry, Absurdities, and many others.

But most of these came out between 1900 and the first World War. Then he began doing his brilliant gadget-filled spoof of Germans, life in the treches, balloon warfare...no subject was taboo in his quest to find some humor in what was truly a grueling period. But this made his name, and then the new contraptions came fast and furious, with many books devoted to his humorous inventions. He became known as "The Rube Goldberg of England."

Throughout this career of early more serious art, and later humor, he was creating fine advertising pieces for big companies who realized that HE was a well-recognized artist who would draw attention to their products (and in typical English fashion, even make some fun of them). This is all about those works, most of which now are only found in obscure magazines of the period, and even rarer advertising brochures and ephermera. As a lifetime collector of his work, I am delighted to see so much material I've never had access to, all in a handsome, high quality hardcover.

The name Heath Robinson immediately conjures images of overly-complicated contraptions, often held together with string and precarious in their construction.

Additional Information

Additional Information

Item Code HEARH
Publisher Lund Humphries
Publish Date 2017
ISBN 9781848222168
Binding Hard Cover
Dimensions 10x11
# Pages 256pg
Color Partial Color
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