- Full Description
Slugfest is the first book to chronicle the history of this epic rivalry into a single, in-depth narrative. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day.
They are the two titans of the comic book industry and for more than 50 years, Marvel and DC have been locked in an epic battle for supremacy. At stake is not just sales, but cultural relevancy and millions of fans. For much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Superman. But in 1961, an upstart second-tier company came out of nowhere to smack mighty DC and within ten years to dominate them in sales.
With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. In the 1940s DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman--DC had them all. But after a burst of creativity that kicked off the Silver Age with heroes like The Flash, Green Lantern and Adam Strange, DC became the button-down, conservative creators, run by middle-aged men who were stuck in 1940s thinking.
Writer-editor Stan Lee, artists Jack Kirby, and the talented and younger Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man. They then brought in new talent and DC never regained the dominance they once had. However, DC has done some amazing work, with phenoms like The Dark Knight and Watchman while working to catch up. Today fans feel DC is offering more in the way of offbeat, better-written fare while Marvel suffers from corporate overload. It just goes on!
Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?"
With DC and Marvel characters becoming global icons worth billions, if anything the stakes are higher now than ever before. Here's the entire story, beginning at the very beginning in the 1930s, and with all the fables and anecdotes and insider stories as the battle went forward, decade by decade.
I'm about 45 pages in so far, and find it a page-turner. It dispels some myths, adds some new takes on things, and is highly entertaining. So far, there've been quotes from Jim Shooter, Peter David, Jack Kirby, Stan Lee, Carmine Infantino, Neal Adams, all the players. I've even got a brief quote, attributed to me by Jim Shooter, that sounds more made-up than something I would have said in exactly those words...but what the heck, it was a long time ago!
- Additional Information
Item Code SLUGH Publisher Da Capo Publish Date 2017 ISBN 9780306825460 Binding Hard Cover Dimensions 6x9 # Pages 286pg Color Text Only