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THE 1921 ANNUAL OF ADVERTISING ART

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THE 1921 ANNUAL OF ADVERTISING ART

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Highly Recommended. This reproduction of the very first Director's Club exhibition offers a generous selection of more than 300 halftone images, accompanied by a sources appendix. New to this edition are 15 added pages of color reproductions of a selection of the best work. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries.

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This reproduction of the very first Director's Club exhibition offers a generous selection of more than 300 halftone images, accompanied by a sources appendix. New to this edition are 15 added pages of color reproductions of a selection of the best work. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries.

The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, was judged by a jury that featured some of the era's most distinguished names in illustration and art, including Ashcan School painter Robert Henri; Charles Dana Gibson, creator of the "Gibson Girl"; and outstanding New York artist Joseph Pennell, among others.

Students of art, illustration, and advertising as well as professional illustrators, historians, and anyone with an appreciation of advertising art will find this volume a richly evocative source of historic commercial art.

Founded in 1920, the Art Directors Club consisted originally of creatives from advertising and publishing who were "ambitious for the progress of art in advertising and industry." Early members included notable illustrators of the day who had established long-term working relationships with publishers. The club published annuals for several decades, and many collectors such as myself have accumulated as many as we could find.

It's a fascinating snapshot of a long-lost time, in a world of print advertising, before radio and television. Artists were feted like movie stars, and every week you could find their work in the leading magazines, in brochures, trade journals, even on billboards.

Most of the artists have several items included, up to five or six. Additional contributors include MacClelland Barclay, Walter Biggs, Arthur William Brown, Charles E. Chambers, Dean Cornwell, Harvey Dunn, James Cady Ewell (shown here), C.B. Falls, F.R. Gruger, Herbert Paus, Joseph Pennell, Walter Eague, Sarah Stillwell Weber (a favorite among all these favorites), Edward Wilson et al.

Additional Information

Additional Information

Item Code 1921AN
Publisher Dover
Publish Date 2018
ISBN 9780486829197
Binding Soft Cover
Dimensions 8x11
# Pages 176pg
Color Partial Color
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