- Full Description
Will Bradley (1868–1962) was among the first American artists to realize the immense possibilities creative design held for the business world. Experimenting with typefaces, decorative illustrations, layouts, and print, he produced posters, advertisements, book designs, and magazine covers that were practical as well as striking and original works of art. At the turn of the century, Bradley was in the forefront of the American Arts and Crafts Movement, and his iconic posters from the 1890s brought Art Nouveau into the forefront of American graphic art and advertising design. 89 b&w and two color plates plus 16 full color plates.
This volume contains Bradley's finest work, revealing his skills as artist, illustrator, type designer, advertiser, and printer. From his earliest asymmetrical, curvilinear designs through his elegant adaptation of the Art Nouveau style, his bold typefaces, and his book illustrations, the collection reveals the wide and versatile range of Bradley's art.
This edition includes Bradley's extremely readable "Notes Toward an Autobiography," tracing the artist's life from his work as a printer's devil in Michigan through his career as an art supervisor for the vast Hearst printing empire. Bradley's reminiscences offer not only a personal introduction to his art but also fascinating glimpses of America during a colorful bygone era.
Bradley was a true innovator, publishing his own famous Chap Book in limited editions on fancy papers, while also creating wonderful commercial images for major advertisers. He proved without a doubt that commercial illustration could be brilliant, bold, and memorable. You will recognize many of the images here, some of them often mistaken for the work of Maxfield Parrish. His book cover designs have been collected amongst examples of the finest of the period.
- Additional Information
Item Code WILBRA Publisher Dover Publish Date 2017 ISBN 9780486811291 Binding Soft Cover Dimensions 8x11 # Pages 144pg Color Partial Color